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Twitter users who tweet @topshop using a trend hashtag will receive a michael kors factory reply with a curated list of products to match the trend.For customers who visit the flagship Oxford Circus store not only will they be able to watch the Topshop Unique catwalk show live in store but will also be encouraged to tweet reviews of the show to win michael kors uk tickets to next season's show and prizes from a Twitter vending machine.For full social media coverage the brand will also utilise Vine, with models taking a turn infront of the cameras before stepping on the catwalk to ensure their entire outfit is captured and shared globally.Bruce Daisely, MD michael kors Premium Outlets of Twitter UK said:
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