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In the case of Otte, it’s unlikely the retailer would have had any significant awareness among Chinese consumers were it not for its aptitude with Chinese social media. Four years ago, michael kors uk founder Kay Lee, who is Korean, hired Nancy Zhang as Otte’s chief operating officer. Having come from Google, Zhang spearheaded the retailer’s digital efforts, mostly out of necessity http://www.michaelkorsoutletshopsale.com since resources were limited for the fledgling retailer. “It’s not like we were going to buy an ad in Vogue so social media was actually a free way Michael Kors Wallet of getting exposure,” she says. She noticed that, following an interaction with Phillip Lim’s account on a Japanese social media platform, the designer’s Pashli bag “blew up” on michael kors outlet online Otte’s site. “That’s when we really understood there’s a big untapped potential in Asia in Chinese social media," she says. As one of the first Western fashion brands michael kors outlet to start a Weibo account, Otte’s following is now on par with much bigger e-commerce sites like Shopbop and Revolve. “People think we’re a lot bigger than we Michael Kors Flagship Store are in China because of the presence that we 2015 michael kors outlet have.”
You might not expect crossbody bags to be the main topic of conversation between Morgan Stanley types and corporate executives at 8:30 a.m. on a weekday, but such is the case when the corporation at hand is Michael Kors. Kors's crossbody conundrum is that small, strappy purses are selling michael kors very well, especially among the style-conscious millennials of North America, but they're eating into sales of the brand's larger, more expensive handbags. As one Kors executive explained it michael kors sale on the company's second quarter earnings webcast Wednesday morning, young people "think they've bought a handbag" when they go for a crossbody. The issue is that this trend michael kors bags has been dragging down Kors's AUR, or Average Unit Retail — basically the dollar amount shoppers spend per item. When Michael Kors customers are opting for cheaper bags, michael kors outlet online sale overall sales just won't be as robust as they could be.